Sample resume · fictional candidate
Marketing Manager Resume Example
A sample resume for a growth and performance marketing manager with seven years in consumer apps. It separates channel, budget and result so each number has a source, and keeps vanity metrics such as impressions out of the bullets.
The sample, with notes
Priya Iyer
Marketing Manager, Growth and Performance
Bengaluru, India · priya.iyer@example.com · linkedin.com/in/your-profile
Summary
Marketing manager with 7 years in consumer apps, the last 3 owning paid acquisition and lifecycle marketing for an edtech app with a ₹1.2 crore monthly budget. Plans from cohort and holdout data rather than last-click reports alone. Manages a team of 4 and two agencies.
Experience
Marketing Manager, Growth
Mar 2023 – PresentEdtech app (about 2 million monthly users) · Bengaluru
- Own paid acquisition across Google Ads, Meta and app-store ads with a ₹1.2 crore monthly budget; blended cost per paid subscriber fell from ₹1,450 to ₹1,080 in 9 months.
- Moved budget from broad app-install campaigns to subscription-event bidding after a holdout test showed install campaigns added few paying users.
- Built trial journeys across email and push; trial-to-paid conversion rose from 6.1% to 7.4% over two quarters, measured against a 10% holdout group.
- Set up GA4 and the mobile measurement partner with the data team so every campaign reports cost per subscriber, not just cost per install.
- Manage 4 marketers and 2 agencies; run a weekly creative review from a shared test backlog.
Senior Performance Marketing Executive
Jun 2019 – Feb 2023Food delivery startup · Bengaluru
- Ran launch campaigns for 11 new cities on Meta and Google, with budgets of ₹5–15 lakh per launch.
- Rebuilt the Google Ads account around search intent; cost per first order fell by about 20% in the following quarter.
- Sent weekly performance reports to leadership flagging spend that was not producing orders.
Marketing Associate
Jul 2017 – May 2019Digital agency · Mumbai
- Managed social and search campaigns for 6 retail and FMCG clients.
Selected campaigns
| Campaign | Channel | Budget | Measured by | Result |
|---|---|---|---|---|
| Exam-season subscription push | Meta, YouTube | ₹45 lakh | Subscribers vs. 10% geo holdout | 18% more subscribers than holdout |
| Win-back for lapsed users | Email, push, WhatsApp | ₹3 lakh | Reactivations within 30 days | 4,200 reactivations |
| Referral programme relaunch | In-app, email | ₹10 lakh in rewards | Referred sign-ups per active user | Referred sign-ups doubled in 8 weeks |
Skills and tools
- Paid: Google Ads, Meta Ads Manager, Apple Search Ads
- Analytics: GA4, Mixpanel, Looker Studio, basic SQL
- Lifecycle: Email, push and WhatsApp journeys
- Methods: Holdout tests, A/B tests, cohort analysis
Education
- MBA, Marketing · 2017
- B.Com · 2015
Where the numbers in a resume like this come from
The figures above are made up, but each is a kind of number you can look up. Before you put one on your resume, find it in one of these places. If you cannot, describe the scope instead.
| Number | Where to find it |
|---|---|
| Cost per acquisition or per subscriber | Platform spend divided by conversions from your analytics or measurement partner. Say which one. |
| Conversion rates | Product analytics funnels, ideally against a holdout or control group. |
| Budget managed | The monthly media plan or agency invoices. |
| Reach and impressions | Ad platforms. Use them only when awareness was the goal. |
Adapting this example
- B2B marketing: swap subscribers for pipeline measures from the CRM, such as marketing-qualified leads, sales-accepted leads and pipeline value.
- Brand roles: show research, positioning and launch work, with brand-lift results only if you ran a study.
- Do not claim revenue unless finance or the data team attributes it to your channel.
- Keep the campaign table to three rows; pick the ones closest to the job you want.