Resume template · Updated October 2026
Media planner resume template
Short answer
FAANGPath suits a media planner or buyer: skills print before experience, so channels, buying platforms and measurement tools are seen first. The fictional sample plans and buys TV, digital and social media for consumer brands at a media agency, manages about $20 million a year and improved cost per acquisition. Show budgets, channel mix, negotiated savings and campaign results.
Download the media planner sample
Kevin is a fictional media planner and buyer. Replace every detail with your own before you send it.
The files are made in your browser by Resumity's own exporters, from this sample. The builder opens it as your own resume: click any line to replace it. Free plan, no watermark.
Why FAANGPath suits a media planner resume
FAANGPath prints a short summary, labelled skills rows and then experience, in black and grey. Media directors screen for channels, buying platforms and measurement first, and this compact layout puts those rows above the jobs.
Second choice: Meridian. Meridian uses the same order with a little more space, a fit for senior planners with longer histories.
What goes in each section, in FAANGPath's order
FAANGPath prints its sections in a fixed order, the same in the PDF and the Word file. Here is that order for this sample, and what to put in each section.
- Professional Summary. Agency or in-house, channels, budget managed, client sectors and one result.
- Skills. Channels, planning and buying, negotiation, measurement and platforms.
- Work Experience. Bullets on budgets, channel plans, negotiated rates, campaign results, optimisation and reporting.
- Education. Degree with the year.
The sample resume as text
The same content as the files above, so you can copy a line or compare it with your own.
Kevin Walsh
Media Planner and Buyer, Consumer Brands
New York, NY | kevin.walsh@example.com | (646) 555-0132 | linkedin.com/in/sample-kevin-walsh
Media planner and buyer with six years at media agencies. Plan and buy about $20 million a year across TV, digital video, paid social and programmatic for consumer brands.
Experience
Media Supervisor, Hudson Media Group, New York, NY (04/2021 to Present)
- Plan and buy about $20 million a year in TV, digital video, paid social and programmatic for three consumer brands.
- Cut cost per acquisition about 22% for a beverage client by moving budget toward programmatic video and social.
- Negotiated added value worth about $1 million a year in bonus impressions and placements.
- Build weekly dashboards and run in-flight optimisations with the analytics team.
- Lead two media planners and train them on reach and frequency planning.
Media Planner, Madison Media Partners, New York, NY (06/2018 to 03/2021)
- Built media plans for retail and travel clients.
- Ran audience research in syndicated tools.
- Tracked delivery and invoices against plans.
Education
Bachelor of Science, Marketing, Fordham University (05/2018)
Skills
Media planning, Media buying, Negotiation, Reach and frequency, Campaign optimisation, The Trade Desk, Google Campaign Manager, Nielsen, Meta Ads Manager, Team leadership
How to make the sample yours
Show budget size
Annual media spend you plan or buy. Budget is the scale media directors look for first.
Show results
Cost per acquisition, reach, return on ad spend or brand lift, compared with a goal or prior campaign.
Describe negotiations
Rates, added value or make-goods you secured from media partners.
Name the channels
TV, audio, out of home, paid search, paid social and programmatic. Planners and buyers often specialise.
List the tools
Buying platforms, ad servers and research tools you use.
Keywords to keep where they are true
Terms this kind of resume is usually searched for. Use the posting's exact wording, and only for work you have done.
- media planner
- media buyer
- media planning
- media buying
- programmatic
- paid social
- TV buying
- media negotiation
- reach and frequency
- cost per acquisition
- The Trade Desk
- Nielsen
Mistakes to avoid
- Client budgets you cannot share.
- No results or budget numbers.
- Listing every platform you have touched.
- Unclear split between planning and buying work.
How the sample PDF reads in text extractors
We exported this sample with Resumity's PDF exporter in Chrome on 2026-10-29 and read the file back with three open-source text extractors. This shows whether software that turns a PDF into text can recover it; it is not a test of any commercial applicant tracking system. How we test templates.
| Extractor | Name, email, phone | Headings | Bullets intact |
|---|---|---|---|
| pdf.js 4.10.38 | All found | 4 of 4 | 8 of 8 |
| pdftotext (Xpdf) 4.00 | All found | 4 of 4 | 8 of 8 |
| pypdf 6.13.0 | All found | 4 of 4 | 8 of 8 |
Frequently asked questions
What should a media planner resume focus on?
Budgets, channels, results, negotiations and tools. Media directors want to see that you spend money well and can prove it with data.
Does this template work for media buyers?
Yes. Buyers should lead with negotiated rates, added value and delivery against plan. Many people do both jobs, so say how your time splits between planning and buying.
How do I show results?
Use cost per acquisition, return on ad spend, reach or brand lift against a goal or prior campaign. Name the measure and the time period so the number is clear.
How do I move from planner to supervisor?
Show budgets you owned, planners you trained and client meetings you led. Leading the plan rather than supporting it is the main step up.
Should I list certifications from ad platforms?
Yes, briefly, if they are current. Platform skills matter more than certificates, so describe how you used each tool.
How long should the resume be?
One page for most planners and buyers. Keep budget and results in the first job.
Will applicant tracking systems read this FAANGPath PDF?
The sample PDF read back with its contact details, all 4 section headings and all 8 bullets intact in three open-source text extractors (pdf.js, pdftotext and pypdf). Commercial systems such as Workday, Greenhouse or Taleo were not tested, and each employer configures its own.
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