Resume template · Updated October 2026
Performance marketer resume template
Short answer
Leslie suits a performance marketer because experience prints before skills, putting budget, acquisition cost and test results ahead of a platform list most applicants share. The fictional sample runs paid social, search and affiliates for a London furniture brand on about £350,000 a month, used holdout tests to move money out of branded search, and earlier managed campaigns for eight retail clients at an agency.
Download the performance marketer sample
Amira is a fictional performance marketing manager. Replace every detail with your own before you send it.
The files are made in your browser by Resumity's own exporters, from this sample. The builder opens it as your own resume: click any line to replace it. Free plan, no watermark.
Why Leslie suits a performance marketer resume
Leslie puts work experience before the skills rows, and a performance marketer is judged on numbers that live in the bullets: budget managed, acquisition cost, efficiency, test results. Ad platform names look almost identical across candidates, so it makes sense for them to follow the jobs. The centred blue header is the single accent.
Second choice: Meridian. Meridian lifts the skill rows above the jobs and drops the colour; better for an agency role where the platform list is the first screen.
What goes in each section, in Leslie's order
Leslie prints its sections in a fixed order, the same in the PDF and the Word file. Here is that order for this sample, and what to put in each section.
- Professional Summary. Channels, budget and the target you buy against: new-customer acquisition cost, return on ad spend, marketing efficiency ratio. Those three facts tell a hiring manager whether you have run spend at their scale.
- Work Experience. Lead each role with budget and channels, then the decisions: what you tested, what you moved, what happened to cost and volume. A measurement bullet (holdouts, server-side tracking, attribution changes) shows you trust numbers only after checking them.
- Skills. Leslie prints labelled rows after the jobs. Technical covers buying and measurement skills (pacing, creative testing, incrementality); Tools names each ad platform and the reporting stack. List platforms where you have managed real spend.
- Education. One line. Economics, maths and business help with the modelling side, but performance roles hire on results.
The sample resume as text
The same content as the files above, so you can copy a line or compare it with your own.
Amira Haddad
Performance Marketing Manager, Paid Social and Search
London, UK | amira.haddad@example.com | 07700 900263 | linkedin.com/in/sample-amira-haddad
Performance marketer with seven years buying paid social, search and affiliate media for direct-to-consumer brands. Manages a monthly budget of about £350,000 against new-customer acquisition cost targets, and tests incrementality before moving money between channels.
Experience
Performance Marketing Manager, Brindle & Oak, London, UK (02/2022 to Present)
- Run paid acquisition across Meta, Google, TikTok and affiliates on about £350,000 a month, reporting new-customer acquisition cost and marketing efficiency ratio to the finance director each week.
- Ran geo holdout tests with the data team showing most branded search sales would have happened anyway; moved about a fifth of that budget into Meta prospecting.
- Rebuilt creative testing with the design team: 25 new ad concepts a month, each tested against a control at a fixed spend.
- Set up server-side conversion tracking for Meta with engineering after match rates fell, bringing reported orders back within a few percent of the shop data.
Paid Media Executive, Ancoats Lane Digital, Manchester, UK (06/2018 to 01/2022)
- Managed paid social and Shopping campaigns for eight retail clients with budgets from £10,000 to £120,000 a month.
- Built weekly client reports in Looker Studio and led the monthly performance review calls.
- Launched the agency's first affiliate programme for a fashion client and negotiated commission tiers with publishers.
Education
BSc, Economics, Mersey Vale University (07/2018)
Skills
Paid social, Paid search and Shopping, Affiliate marketing, Budget pacing and forecasting, Incrementality testing, Creative testing, Attribution, Meta Ads Manager, Google Ads, TikTok Ads Manager, GA4, Looker Studio, Excel, Briefing designers, Reporting to finance
How to make the sample yours
Speak the finance team's language
ROAS, MER, new-customer CAC or payback period. Reporting in the metric your finance director reads tells an employer you can defend a budget.
Give the size of each test
Geo holdouts, conversion lift studies and creative tests need a spend and a duration to be credible. Add both, roughly.
Show creative work without claiming design
Briefing concepts, writing hooks and reading creative results are core to paid social. Say you led testing with designers rather than implying you made the ads.
Change the currency and round the budget
The sample is UK-based and quotes pounds. Use your own currency, and round budgets to a level your employer would be comfortable seeing published.
Explain tracking fixes in plain words
Server-side events, consent changes and attribution windows all affect reported results. One clear line on a tracking problem you fixed shows hands-on experience.
Keywords to keep where they are true
Terms this kind of resume is usually searched for. Use the posting's exact wording, and only for work you have done.
- performance marketing
- paid social
- paid search
- Google Shopping
- Meta Ads Manager
- TikTok Ads
- affiliate marketing
- customer acquisition cost
- ROAS
- marketing efficiency ratio
- incrementality testing
- creative testing
- budget pacing
- attribution
- GA4
Mistakes to avoid
- Quoting platform-reported ROAS without saying how it was checked. Reviewers know platforms tend to over-report.
- Budget figures with no target or result beside them.
- Listing every ad platform you have logged into. Keep the ones where you managed meaningful spend.
- Describing agency client work as if you owned the budget in-house.
How the sample PDF reads in text extractors
We exported this sample with Resumity's PDF exporter in Chrome on 2026-10-29 and read the file back with three open-source text extractors. This shows whether software that turns a PDF into text can recover it; it is not a test of any commercial applicant tracking system. How we test templates.
| Extractor | Name, email, phone | Headings | Bullets intact |
|---|---|---|---|
| pdf.js 4.10.38 | All found | 4 of 4 | 7 of 7 |
| pdftotext (Xpdf) 4.00 | All found | 4 of 4 | 7 of 7 |
| pypdf 6.13.0 | All found | 4 of 4 | 7 of 7 |
Frequently asked questions
How big a budget should I mention on a performance marketing resume?
The real monthly or annual figure, rounded, if your employer would not object; otherwise a range. Budget size is how hiring managers judge whether you can handle their spend.
What is the difference between a performance marketer and a PPC specialist?
A PPC specialist usually works deep inside search platforms at keyword and query level. A performance marketer owns acquisition across several paid channels and decides how budget is split between them. Many careers move from the first to the second.
How do I show incrementality if my company never tested it?
Describe the closest thing you did: a pause test, a geo split, a before-and-after with a control period. Be honest about its limits; interviewers respect that more than overclaiming.
Should I list ad platform certifications?
They help in agency roles and early in a career. Google says its Google Ads certifications stay valid for one year, so keep only current ones on the page.
Can a performance marketer resume run to two pages?
After about ten years, or with several large budgets to describe, yes. Most performance marketers fit one page by keeping every bullet to a result.
Will applicant tracking systems read this Leslie PDF?
The sample PDF read back with its contact details, all 4 section headings and all 7 bullets intact in three open-source text extractors (pdf.js, pdftotext and pypdf). Commercial systems such as Workday, Greenhouse or Taleo were not tested, and each employer configures its own.
Guides and templates for this resume
Sources, checked 29 October 2026
We opened every page below on that date. Pay, rules and requirements change, so check the source before you rely on a detail.
- Google Ads Help: About Google Ads certifications (certifications include Google Ads Search, Display, Video, Shopping ads and Apps; a certification is valid for one year and is renewed by retaking the assessment)
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