Resume template · Updated October 2026
Content marketer resume template
Short answer
Olivia's blue header band suits a content marketer who wants the resume itself to catch the eye on screen, and its skill rows above the jobs show strategy, distribution and HubSpot first. The fictional sample runs content for clinic scheduling software: an editorial plan for three personas, a survey-based benchmark report, a newsletter that more than tripled, and attribution showing which pieces appear in closed deals.
Download the content marketer sample
Naomi is a fictional content marketer. Replace every detail with your own before you send it.
The files are made in your browser by Resumity's own exporters, from this sample. The builder opens it as your own resume: click any line to replace it. Free plan, no watermark.
Why Olivia suits a content marketer resume
Olivia opens with a full-width blue band and the name in white, so the first screen of the resume is memorable, fitting for someone whose job is getting content noticed. It prints skills before experience as labelled rows, so strategy, distribution and the marketing platforms are visible before the job history.
Second choice: Daniel. Daniel has a softer look with grey heading pills and no blue band; choose it if the band feels too loud for the company you are applying to.
What goes in each section, in Olivia's order
Olivia prints its sections in a fixed order, the same in the PDF and the Word file. Here is that order for this sample, and what to put in each section.
- Professional Summary. Say the market (B2B, consumer, nonprofit), the formats you run and how you measure them. "Reports content by pipeline as well as traffic" sets a content marketer apart from a writer in one clause.
- Skills. Technical holds the marketing craft (strategy, calendars, distribution, SEO briefs, attribution); Tools holds the CMS, marketing automation and analytics. Name HubSpot, Marketo or whichever platform you report from, since teams hire for their stack.
- Work Experience. Write about programs, not single posts: a report, a newsletter, a webinar series, an SEO cluster. For each, give output, reach and one business measure (sign-ups, pipeline, use by sales). Mention the team you run, even if it is freelancers.
- Education. One line. Communications, journalism, marketing or English are common, and this section rarely decides a content marketing hire.
The sample resume as text
The same content as the files above, so you can copy a line or compare it with your own.
Naomi Ellison
Content Marketer, B2B SaaS
Boston, MA | naomi.ellison@example.com | (617) 555-0119 | portfolio.example.com/naomi-ellison | linkedin.com/in/sample-naomi-ellison
Content marketer with six years planning and running content programs for B2B software: editorial calendars, guides, webinars, newsletters and research reports. Writes and edits, manages freelancers, and reports content by pipeline as well as traffic.
Experience
Content Marketing Manager, Clinicadence, Boston, MA (03/2022 to Present)
- Own the content plan for three buyer personas, publishing eight pieces a month across blog, newsletter and LinkedIn with two freelancers and a designer.
- Launched an annual benchmark report from a survey of 600 clinic managers; it brought in about 1,900 sign-ups and was cited by two trade publications.
- Grew the newsletter from 6,000 to 21,000 subscribers in two years with a new editorial format and a referral prompt.
- Set up content attribution in HubSpot with sales operations, so the team can see which pieces appear in deals that close.
Content Marketing Specialist, Quarry Hill Analytics, Cambridge, MA (07/2019 to 02/2022)
- Wrote two blog posts a week and turned each into email and social posts.
- Ran a monthly webinar series with product experts, averaging about 250 registrants.
- Updated 40 underperforming posts using Search Console data, recovering their organic traffic within a quarter.
Education
BA, Communications, Bay Colony University (05/2019)
Skills
Content strategy, Editorial calendars, Long-form writing and editing, Content distribution, Webinars, SEO briefs, Content attribution, HubSpot, WordPress, Google Search Console, GA4, Semrush, Canva, Managing freelancers, Interviewing customers
How to make the sample yours
Climb the metric ladder
Traffic, then engagement, then leads, then pipeline. Give at least one number from the bottom rungs, the way the sample links pieces to closed deals.
Give one flagship asset its own bullet
A research report, a free tool or a podcast season that became a lead source deserves a full bullet with the effort behind it and what it produced.
Say how you distribute
Writing is half the job. Name the channels you push content through (newsletter, LinkedIn, partners, sales enablement) and one result from distribution.
Switch to consumer measures if needed
Consumer content marketers report community growth, social reach, email revenue and retention. Keep the program-level framing and use those measures instead.
Show the thinking, not only the pieces
Link a portfolio page with three or four pieces and a short summary of one program: goal, audience, channels, result. Hiring managers want to see strategy as well as writing.
Keywords to keep where they are true
Terms this kind of resume is usually searched for. Use the posting's exact wording, and only for work you have done.
- content marketing
- content strategy
- editorial calendar
- B2B SaaS
- lead generation
- newsletter growth
- webinars
- research reports
- content distribution
- SEO
- HubSpot
- marketing attribution
- buyer personas
- demand generation
Mistakes to avoid
- Measuring everything in page views. Content marketing roles expect at least one link to leads or revenue.
- Listing every post you published. A program with a result says more than a count of blogs.
- Taking credit for pipeline that sales sourced. Write "influenced" or "appeared in" when that is what attribution shows.
- Dropping writing from the page entirely. Many content marketing jobs still expect you to write and edit well, so keep one bullet that shows it.
How the sample PDF reads in text extractors
We exported this sample with Resumity's PDF exporter in Chrome on 2026-10-29 and read the file back with three open-source text extractors. This shows whether software that turns a PDF into text can recover it; it is not a test of any commercial applicant tracking system. How we test templates.
| Extractor | Name, email, phone | Headings | Bullets intact |
|---|---|---|---|
| pdf.js 4.10.38 | All found | 4 of 4 | 7 of 7 |
| pdftotext (Xpdf) 4.00 | All found | 4 of 4 | 7 of 7 |
| pypdf 6.13.0 | All found | 4 of 4 | 7 of 7 |
Frequently asked questions
What is the difference between a content marketer and a content writer?
A content writer produces pieces; a content marketer decides what to make, for whom, how it is distributed and how it is measured. Many people do both, and the resume should show where your weight sits.
How do I show content results without access to revenue data?
Use the closest measure you have: sign-ups, demo requests, newsletter subscribers, content used by sales. Ask sales or marketing operations for a rough figure before you apply.
Does social media work belong on a content marketing resume?
Yes, framed as distribution: which channels you ran, for which audience and what it produced. A dedicated social media role is a different path with its own resume.
How should the balance of writing and strategy change with seniority?
Early on, mostly writing with some distribution. From manager level, mostly strategy, programs and results, with one bullet that proves you still write or edit.
Can I include a personal newsletter or blog?
Yes, if it has an audience or shows a skill your job does not, such as growing subscribers from zero. Put it in an extra section with the numbers.
Will applicant tracking systems read this Olivia PDF?
The sample PDF read back with its contact details, all 4 section headings and all 7 bullets intact in three open-source text extractors (pdf.js, pdftotext and pypdf). Commercial systems such as Workday, Greenhouse or Taleo were not tested, and each employer configures its own.
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