Resume template · Updated October 2026
Growth marketer resume template
Short answer
Catalyst suits an experienced growth marketer: it prints no summary, so the experiments you ran and the activation or retention they moved are the first lines read. The fictional sample runs growth for a budgeting app, with 45 tests a year, an onboarding change that lifted week-one activation, a two-sided referral program and event-triggered lifecycle messages, after managing paid app installs at a fitness app.
Download the growth marketer sample
Rafael is a fictional senior growth marketer. Replace every detail with your own before you send it.
The files are made in your browser by Resumity's own exporters, from this sample. The builder opens it as your own resume: click any line to replace it. Free plan, no watermark.
Why Catalyst suits a growth marketer resume
Catalyst opens on the latest job with no summary in front of it, which suits a senior growth marketer whose case is a run of experiments with measured results. Its labelled skill rows come after the jobs, so SQL, Amplitude and Braze still have a home, and the teal headings in IBM Plex Sans look at ease at a tech company.
Second choice: FAANGPath. FAANGPath keeps a summary and prints the analytics and experimentation tools above the jobs; useful if you are moving into growth from data or product analytics.
What goes in each section, in Catalyst's order
Catalyst prints its sections in a fixed order, the same in the PDF and the Word file. Here is that order for this sample, and what to put in each section.
- Work Experience. Put your level and focus in the headline instead of a summary: "Senior Growth Marketer, Activation and Lifecycle". In the bullets, name the funnel step, the change, the metric and the test design. Activation, retention and referral share convince more than total sign-ups, which paid spend can buy.
- Skills. Catalyst prints these as labelled rows after the jobs. Technical covers methods (experiment design, funnel analysis, lifecycle, referral, SQL); Tools names the product analytics, messaging and testing platforms, since growth teams rarely change their stack for a hire.
- Education. One line. Economics, statistics and business degrees are common, but growth hiring rests on your experiment record.
- Writing and mentoring. An optional list for writing, talks or mentoring. A public playbook or a talk on testing shows you can explain experiments to others, which growth leads value.
The sample resume as text
The same content as the files above, so you can copy a line or compare it with your own.
Rafael Ortiz
Senior Growth Marketer, Activation and Lifecycle
San Diego, CA | rafael.ortiz@example.com | (619) 555-0108 | linkedin.com/in/sample-rafael-ortiz
Experience
Senior Growth Marketer, Kitebudget, San Diego, CA (03/2022 to Present)
- Run the growth experiment program for a budgeting app with about 400,000 monthly active users: 45 tests a year across onboarding, paywall and referral, each with a written hypothesis and readout.
- Redesigned onboarding with product and design so users link a bank account in their first session; week-one activation rose from 31 to 38 percent.
- Launched a two-sided referral program (a free month for each side); referrals grew to about 12 percent of new sign-ups.
- Replaced a calendar-based email schedule with event-triggered journeys in Braze; 90-day retention rose about 4 points for the treated group.
- Size each test with a data analyst before launch and stop tests that cannot reach significance.
Growth Marketing Manager, Stridewell Fitness, Los Angeles, CA (05/2018 to 02/2022)
- Managed app install campaigns on Meta and Apple Search Ads with a budget of about $150,000 a month, measured through a mobile measurement partner.
- Tested trial lengths with product; a 7-day free trial beat 14 days on paid conversion.
- Wrote the event tracking plan in Amplitude with engineering, so marketing and product funnels finally matched.
Writing and mentoring
- Wrote the company blog post on running app experiments with small samples.
- Mentor in a community program for marketers moving into growth roles.
Education
BA, Economics, Pacific Crest University (05/2018)
Skills
Experiment design, Funnel analysis, Activation and onboarding, Referral programs, Lifecycle marketing, SQL, Paid acquisition, Amplitude, Braze, Optimizely, Meta Ads Manager, Apple Search Ads, Google Sheets, Writing test readouts, Working with product and design
How to make the sample yours
Report the test design with the result
A lift means more with the metric, the group it applied to and how long the test ran. "Retention up about 4 points for the treated group" is more credible than "boosted retention".
Include a test that lost
Saying a 14-day trial lost to a 7-day trial, or that you stopped tests that could not reach significance, shows judgement. Growth leads ask about losing tests in interviews.
Separate paid from owned work
Paid acquisition, lifecycle messaging and product changes are different skills. Make clear which you ran yourself and which you shaped with product and design.
Name the measurement you set up
An event tracking plan, a measurement partner or an agreed activation definition makes every later result trustworthy. One bullet on it goes a long way.
Translate for B2B product-led growth
For a B2B product, use trial-to-paid conversion, workspace activation, invites sent and expansion revenue instead of app installs and subscriptions.
Keywords to keep where they are true
Terms this kind of resume is usually searched for. Use the posting's exact wording, and only for work you have done.
- growth marketing
- experimentation
- A/B testing
- activation
- retention
- referral programs
- lifecycle marketing
- funnel analysis
- product-led growth
- SQL
- Amplitude
- Braze
- paid acquisition
- onboarding
Mistakes to avoid
- Counting sign-ups or installs without the cost, quality or retention behind them.
- Listing buzzwords ("viral loops", "growth hacking") instead of tests you designed and their results.
- Claiming a product change the product team designed and shipped. Write "with product and design" and say which part was yours.
- A profile paragraph at the top. Catalyst does not print one, so the headline must carry your focus.
How the sample PDF reads in text extractors
We exported this sample with Resumity's PDF exporter in Chrome on 2026-10-29 and read the file back with three open-source text extractors. This shows whether software that turns a PDF into text can recover it; it is not a test of any commercial applicant tracking system. How we test templates.
| Extractor | Name, email, phone | Headings | Bullets intact |
|---|---|---|---|
| pdf.js 4.10.38 | All found | 4 of 4 | 8 of 8 |
| pdftotext (Xpdf) 4.00 | All found | 4 of 4 | 8 of 8 |
| pypdf 6.13.0 | All found | 4 of 4 | 8 of 8 |
Frequently asked questions
What is the difference between a growth marketer and a performance marketer?
Performance marketers mostly buy traffic and are judged on acquisition cost and return on spend. Growth marketers work across the funnel, including onboarding, retention and referral, often through product experiments. Many roles mix the two; show which part you own.
How many experiments should a growth marketer list?
Three or four strong ones with results, plus a line on the size of the program (tests a year). A list of every test reads as noise.
What if my tests were small or inconclusive?
Say what you learned and what you changed because of it. A well-run test that found no effect still saved the company from shipping something useless.
Do growth marketers need SQL?
Many teams expect you to pull your own data and size tests, so basic to intermediate SQL helps. Name the analytics tools you query and be honest about your level.
Should I include results from a startup that failed?
Yes. The experiments and the metrics they moved are still evidence. Give the company stage and your role, and do not apologise for the outcome.
Will applicant tracking systems read this Catalyst PDF?
The sample PDF read back with its contact details, all 4 section headings and all 8 bullets intact in three open-source text extractors (pdf.js, pdftotext and pypdf). Commercial systems such as Workday, Greenhouse or Taleo were not tested, and each employer configures its own.
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