Resume template · Updated October 2026
PPC specialist resume template
Short answer
Meridian is a solid choice for a PPC or paid media specialist: its labelled skill rows sit above the jobs, so Google Ads, Microsoft Advertising, bidding and tracking are read first. The fictional sample manages search for a six-location home services company after two agency years, rebuilding the account by service and area, importing booked jobs as conversions and writing a script that pauses ads when phones are busy.
Download the PPC specialist sample
Kayla is a fictional PPC specialist. Replace every detail with your own before you send it.
The files are made in your browser by Resumity's own exporters, from this sample. The builder opens it as your own resume: click any line to replace it. Free plan, no watermark.
Why Meridian suits a PPC specialist resume
PPC postings list platforms and features by name: Google Ads, Microsoft Advertising, Performance Max, offline conversions, scripts. Meridian prints labelled skill rows above work experience, so those terms sit at the top, and its plain colourless layout keeps attention on the account numbers in the bullets.
Second choice: FAANGPath. FAANGPath has the same skills-first order with full-width heading rules; a good fit if your PPC work leans technical, with scripts and tracking.
What goes in each section, in Meridian's order
Meridian prints its sections in a fixed order, the same in the PDF and the Word file. Here is that order for this sample, and what to put in each section.
- Professional Summary. Platforms, verticals and the conversion you optimise for: "cost per qualified lead for home services and legal clients" is specific. If you hold a current Google Ads certification, mention it here too, because Meridian prints certifications near the bottom.
- Skills. Technical holds account craft (structure, match types, negatives, bidding, ad testing, scripts); Tools holds platforms and tracking (Google Ads Editor, Tag Manager, call tracking). Paid media generalists can add paid social platforms to the Tools row.
- Work Experience. Spend, account count and the metric clients judged you on come first. Then the account work behind the results: a restructure, search term mining, conversion imports, bidding changes. Agency roles should give the range of budgets and verticals.
- Education. Degree and year on one line. Marketing and business are common, but PPC hiring leans on account results.
- Certifications. Google says its Google Ads certifications are valid for one year and renewed by retaking the assessment. List the product area (Search, Display, Video, Shopping, Apps) with the year, and take it off once it lapses.
The sample resume as text
The same content as the files above, so you can copy a line or compare it with your own.
Kayla Simmons
PPC Specialist, Google Ads and Microsoft Advertising
Phoenix, AZ | kayla.simmons@example.com | (602) 555-0186 | linkedin.com/in/sample-kayla-simmons
PPC specialist with four years managing search and Shopping campaigns for home services and legal clients, at an agency and in-house. Builds account structures, mines search terms, tests ads and bidding, and reports cost per qualified lead every week. Google Ads Search certified.
Experience
PPC Specialist, Ocotillo Home Services, Phoenix, AZ (03/2023 to Present)
- Manage Google Ads and Microsoft Advertising accounts spending about $60,000 a month across six service areas.
- Rebuilt the search account around service and location, with exact and phrase match and a shared list of 1,200 negative keywords; cost per booked job fell by about 22 percent.
- Import booked jobs from the CRM as offline conversions so Smart Bidding optimises for jobs, not form fills.
- Test responsive search ads with pinned headlines for emergency repair campaigns.
- Wrote a Google Ads script that pauses ads in a service area when the call centre is at capacity.
PPC Analyst, Mesquite Line Digital, Tempe, AZ (06/2021 to 02/2023)
- Managed 11 lead generation accounts for law firms and home services, with budgets from $5,000 to $40,000 a month.
- Reviewed search term reports weekly and added negatives, cutting spend on irrelevant queries.
- Built Looker Studio dashboards showing cost per qualified lead by campaign for client calls.
Education
BS, Marketing, Sonoran State University (05/2021)
Certifications
- Google Ads Search Certification, Google (2026)
Skills
Search campaign structure, Keyword research and match types, Negative keywords, Smart Bidding and offline conversions, Responsive search ads, Performance Max, Google Ads scripts, Google Ads, Microsoft Advertising, Google Ads Editor, GA4, Google Tag Manager, Looker Studio, CallRail, Client reporting, Explaining spend to owners
How to make the sample yours
Swap home services for your verticals
E-commerce PPC is about Shopping feeds, product groups and ROAS; B2B is about long lead cycles and offline conversion imports; legal is about high CPCs and call quality. Rewrite the bullets around your account type.
Prove you read search terms
Negative keyword work is unglamorous and central. A bullet on the size of your shared lists or wasted spend removed shows you manage accounts by hand, not only through automation.
Tie bidding to real conversions
Optimising for booked jobs, qualified leads or revenue rather than form fills is what separates a strong account from an average one. Say what you fed the bidding algorithm.
Mention automation you wrote or set up
Scripts, rules, feed tools or labels that save time across accounts show you can manage more spend without more hours.
Add paid social if the title says paid media
Paid media specialist roles often cover Meta and LinkedIn ads too. Add those platforms with one result each if you have run them.
Keywords to keep where they are true
Terms this kind of resume is usually searched for. Use the posting's exact wording, and only for work you have done.
- pay-per-click
- PPC
- Google Ads
- Microsoft Advertising
- paid search
- keyword research
- negative keywords
- match types
- Smart Bidding
- Performance Max
- responsive search ads
- offline conversion import
- Google Ads scripts
- cost per lead
- Google Tag Manager
Mistakes to avoid
- Reporting clicks and click-through rate as results when the business pays for leads or sales.
- Bullets that hand all the credit to automation. Show the inputs you controlled: structure, negatives, conversion data, ad copy.
- Listing a lapsed Google Ads certification as current.
- Leaving out spend. Without a budget, a reviewer cannot tell a $500 account from a $500,000 one.
How the sample PDF reads in text extractors
We exported this sample with Resumity's PDF exporter in Chrome on 2026-10-29 and read the file back with three open-source text extractors. This shows whether software that turns a PDF into text can recover it; it is not a test of any commercial applicant tracking system. How we test templates.
| Extractor | Name, email, phone | Headings | Bullets intact |
|---|---|---|---|
| pdf.js 4.10.38 | All found | 5 of 5 | 8 of 8 |
| pdftotext (Xpdf) 4.00 | All found | 5 of 5 | 8 of 8 |
| pypdf 6.13.0 | All found | 5 of 5 | 8 of 8 |
Frequently asked questions
Is a Google Ads certification required for PPC jobs?
Rarely required and often welcomed, especially at agencies. It is free to take and lasts one year, so it is easy to keep current.
How do I show results from agency accounts I can no longer access?
Use figures you recorded at the time, rounded, and describe clients by industry. If you have no numbers, describe the change you made and the direction of the result.
What is the difference between a PPC specialist and a paid media specialist?
PPC usually means search and Shopping ads on Google and Microsoft. Paid media often adds paid social, display and video. Use the title the posting uses and list the platforms you have managed.
Should I mention Performance Max?
Yes, if you have run it, along with how you steered it: asset groups, audience signals, brand exclusions, feed quality. Hiring managers want to know you can control it, not only switch it on.
How technical does a PPC resume need to be?
Enough to show you can track conversions properly: Tag Manager, GA4 events, offline imports or call tracking. Scripts and feed management are a plus for senior roles.
Will applicant tracking systems read this Meridian PDF?
The sample PDF read back with its contact details, all 5 section headings and all 8 bullets intact in three open-source text extractors (pdf.js, pdftotext and pypdf). Commercial systems such as Workday, Greenhouse or Taleo were not tested, and each employer configures its own.
Guides and templates for this resume
Sources, checked 29 October 2026
We opened every page below on that date. Pay, rules and requirements change, so check the source before you rely on a detail.
- Google Ads Help: About Google Ads certifications (certifications include Google Ads Search, Display, Video, Shopping ads and Apps; a certification is valid for one year and is renewed by retaking the assessment)
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