Resume template · Updated October 2026
Market research resume template
Short answer
FAANGPath fits market research because methods and software decide most shortlists, and its skills rows sit before the work history. The fictional sample is a research manager at a Cincinnati insights agency who started in a food brand's consumer insights team, with a segmentation that repositioned two product lines, a concept test that cut two ideas before launch, tighter survey data cleaning and brand tracker work.
Download the market research sample
Sofia is a fictional research manager. Replace every detail with your own before you send it.
The files are made in your browser by Resumity's own exporters, from this sample. The builder opens it as your own resume: click any line to replace it. Free plan, no watermark.
Why FAANGPath suits a market research resume
FAANGPath prints centred, minimal labelled skill rows ahead of the jobs, and research hiring managers usually look for methods and tools first: conjoint, MaxDiff, segmentation, SPSS, R, Qualtrics. Its black and grey page also resembles the careful, unflashy reports the job produces.
Second choice: Meridian. Meridian keeps skills above experience with grey rules beside each heading, a slightly softer page for qualitative researchers and insight managers.
What goes in each section, in FAANGPath's order
FAANGPath prints its sections in a fixed order, the same in the PDF and the Word file. Here is that order for this sample, and what to put in each section.
- Professional Summary. Say whether you work agency side (full service, fieldwork, panel, data processing) or client side (brand or customer insights), whether you lean quantitative or qualitative, and the categories you know. A packaged goods tracker specialist and a B2B interviewer are hired for different briefs.
- Skills. Technical lists methods you can design and analyse yourself: questionnaire design, sampling and weighting, conjoint, MaxDiff, segmentation, driver analysis, in-depth interviews, focus groups. Tools lists survey platforms and analysis software. Label basic skills as basic.
- Work Experience. Research earns its keep when it changes a decision. For each study type give scale (sample size, markets, waves), your role (design, field management, analysis, reporting) and the business decision it fed: a launch, a price, a claim, a concept dropped.
- Education. Psychology, statistics, economics, sociology and marketing degrees are all common ways in. Early in your career, add methods courses or a thesis that involved a survey.
The sample resume as text
The same content as the files above, so you can copy a line or compare it with your own.
Sofia Lindqvist
Research Manager, Quantitative Consumer Insights
Cincinnati, OH | sofia.lindqvist@example.com | (513) 555-0148 | linkedin.com/in/sample-sofia-lindqvist
Research manager at a full-service insights agency, running brand trackers, segmentations and concept tests for food, household and personal care clients. Three years client side first, so builds every report around the decision the brand team has to make next.
Experience
Research Manager, Keystone Field & Analytics, Cincinnati, OH (02/2022 to Present)
- Manage 12 to 15 quantitative studies a year, from proposal and questionnaire to final presentation, with budgets of $40,000 to $250,000.
- Designed a needs-based segmentation of 3,000 snack buyers that a client used to reposition two product lines.
- Ran a MaxDiff and monadic concept test across eight concepts; the client dropped two before launch and moved one into development.
- Added attention checks, open-end review and a speeder rule to panel cleaning, removing about 9% of completes as low quality before analysis.
- Coach two research executives on questionnaire writing and charting.
Consumer Insights Analyst, Maple Hollow Foods, Cincinnati, OH (07/2019 to 01/2022)
- Ran the quarterly brand health tracker for three cereal brands and presented results to brand managers.
- Commissioned and managed about 20 agency studies a year, writing briefs and checking deliverables.
- Built a dashboard joining tracker and sales data, used in monthly brand reviews.
Education
BA, Psychology, minor in Statistics, Mill Creek University (05/2019)
Skills
Questionnaire design, Segmentation (latent class, k-means), MaxDiff and conjoint, Driver analysis, Sample weighting, Concept testing, Qualtrics, Decipher, SPSS, Q Research Software, R, PowerPoint, Client presentations, Proposal writing, Coaching junior researchers
How to make the sample yours
Show you keep research separate from selling
The Insights Association code, which every member must follow, requires researchers to distinguish research from non-research activity such as advertising and direct marketing, and to obtain participants' consent. A line on panel quality or compliance work shows you know the trade's rules.
Applying in the UK
The MRS Code of Conduct, in its 2023 edition, applies to all MRS members and company partners. UK applicants can say they work to it, and anyone joining a UK agency should learn its language early.
Quant or qual: choose your lead
Quantitative researchers lead with designs, sample sizes and analysis methods; qualitative researchers lead with interviews moderated, audiences and the synthesis that changed a brief. Hybrid researchers can split the technical row between both.
Name your data quality steps
Attention checks, speeder rules, open-end review, deduplication, weighting. Clients worry about poor respondents in online samples, so cleaning rules you designed are worth a bullet.
Coming from analytics or UX research
Data analysts bring the statistics; UX researchers bring interviewing and synthesis. Reframe your projects as business questions answered for a brand, and learn the survey platforms agencies use.
Keywords to keep where they are true
Terms this kind of resume is usually searched for. Use the posting's exact wording, and only for work you have done.
- market research
- consumer insights
- questionnaire design
- quantitative research
- qualitative research
- segmentation
- conjoint analysis
- MaxDiff
- brand tracking
- concept testing
- survey data quality
- weighting
- SPSS
- Qualtrics
- insight reporting
Mistakes to avoid
- Every survey platform you have ever logged into; keep the ones you built studies in.
- A sample size with no word on the decision the study informed.
- Client brand names or unreleased concepts from confidential studies.
- "Strong analytical skills" in place of the methods you have actually used.
How the sample PDF reads in text extractors
We exported this sample with Resumity's PDF exporter in Chrome on 2026-10-29 and read the file back with three open-source text extractors. This shows whether software that turns a PDF into text can recover it; it is not a test of any commercial applicant tracking system. How we test templates.
| Extractor | Name, email, phone | Headings | Bullets intact |
|---|---|---|---|
| pdf.js 4.10.38 | All found | 4 of 4 | 8 of 8 |
| pdftotext (Xpdf) 4.00 | All found | 4 of 4 | 8 of 8 |
| pypdf 6.13.0 | All found | 4 of 4 | 8 of 8 |
Frequently asked questions
How do I get into market research without experience?
Show research you have already done: a thesis survey, a class project with real respondents, analysis in another job. Name the methods and software, and target research executive or junior analyst roles, the usual entry points.
Should I name clients from agency work?
Usually not. Describe the client's category and size and the decision the study supported. Some agencies allow named case studies; follow your contract.
Does an agency resume differ from a client-side one?
Agency resumes show volume, range and project control (studies, budgets, timelines). Client-side resumes show influence: decisions shaped, stakeholders served, agencies managed.
Do I need a statistics degree for quantitative research?
No, but you need to show the methods: weighting, significance testing, regression or segmentation work you have done. A course or certificate helps if your degree was in another field.
How do I show qualitative skills on a resume?
Count interviews and groups moderated, audiences, markets and the synthesis you delivered. Name the insight that changed a brief, a message or a product.
Will applicant tracking systems read this FAANGPath PDF?
The sample PDF read back with its contact details, all 4 section headings and all 8 bullets intact in three open-source text extractors (pdf.js, pdftotext and pypdf). Commercial systems such as Workday, Greenhouse or Taleo were not tested, and each employer configures its own.
Guides and templates for this resume
Sources, checked 29 October 2026
We opened every page below on that date. Pay, rules and requirements change, so check the source before you rely on a detail.
- Insights Association: Code of Standards and Ethics for Market Research and Data Analytics (adherence required of all Insights Association members; researchers must distinguish research from non-research activities (such as advertising and direct marketing) and obtain research subjects' consent; last updated September 2026)
- Market Research Society: MRS Code of Conduct (2023 edition; applies to all MRS Members and MRS Company Partners; sets professional standards for market and social research, insight and data practice)
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